Creating Customers for Life

Creating Customers for Life

Training your electricians how to communicate the benefits of a safety inspection will help you establish a loyal customer base.

As an electrical contractor, you’re probably always looking for new customers to keep your residential services business busy and profitable. That’s smart, but make sure you don’t overlook the customers you already have. It’s been estimated that there is a seven-year cycle time between service calls for a residential service electrician. Couple that with the high cost of marketing for new customers, and it becomes obvious that we need to do our best to keep the ones we have and create v

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TAGS: Training
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