Every member of your team needs to answer the following questions for your client on each call.
1) What are you recommending?
2) Why should I buy it?
3) Why should I buy it from you?
4) How can I pay for it?
5) When should I buy it?
The challenge we face is that sometimes our clients do not ask these questions so we must address them up-front for the customer. If you fail to answer any one of the five questions in the client’s mind, the qu