Residential Service Work: Marketing 101

Residential Service Work: Marketing 101

How the residential service industry can be a key component of your electrical contracting business.

When I first started as an electrical contractor in Atlanta in 1990, I thought my financial success would come from larger commercial jobs rather than residential customers. However, after a number of years with profit margins of only 1% to 2% — and general contractors who were still asking me to come in with a lower price — I finally realized there must be a better way. So I started looking at other industries like plumbing and HVAC. I saw there were a number of companies doing residen

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