Three Simple Steps to Creating Clients for Life

Three Simple Steps to Creating Clients for Life

How top-notch service, consistent communication, and club memberships can help electrical service contractors turn one-time customers into lifetime customers.

You work so hard to get the phone to ring, but once you visit new customers, are you turning them into lifetime clients? Here’s a quick review of some basic principles that lead to success in the service industry.

Let’s start with a quick profitability puzzle for you. Which of these scenarios mean more to your company?

Scenario 1: A homeowner calls you from the Yellow Pages. You run a service call to their home, generating a large amount of revenue. However, they never c

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