“The day of the doorhanger is over,” said Rick Cross, president of Mr. Electric. “For Mr. Electric to really communicate its services, such as auto-remote security lighting, room-by-room interior design lighting options, and the feedback of satisfied customers, a CD was the only answer.”
Mr. Electric’s interactive CD takes customers on a guided tour, courtesy of a Mr. Electric technician who narrates each section in a streaming video introduction. Meanwhile, customers can view a variety of services on their personal computers at their own pace and in the comfort and privacy of their homes.
Cross said there is no sales pressure in an informative education tool like this, and Mr. Electric lets the visual results of the services speak for themselves. Before and after photos of houses with exterior landscape lighting and security features are a good example.
Additionally, Mr. Electric’s CD includes a guide to home safety hazards, a section on electrical product trends, and the Idea Showcase that features the General Electric “Virtual Lighting Designer.”
“This may end up being the most popular feature of the CD,” Cross said. “By inviting customers to choose from various lighting options in the sample rooms of the virtual designer, they can redesign the same room in many different ways. From table lamps to recessed lights, chandeliers to under cabinet fixtures, or wall sconces to floor lamps, the design features change with the click of a button.”
Mr. Electric produced more than 13,000 copies of the interactive CD and will begin releasing it to preferred customers and target customers in August.
The interactive CD may be the most advanced way to communicate with a customer, Cross added. Unlike a TV commercial, customers can view this as often and as long as they like. They can navigate it to the topics they prefer, and they are invited to participate rather than just listen to a message.