It’s tough to stay in business for 10 years in today’s economic climate, let alone 100. Failure rates for general businesses continue to climb. In fact, according to Credit Suisse, the average age of an S&P 500 company in 2017 was under 20 years, which is down from 60 years in the 1950s. Based on the latest data from the U.S. Census Bureau, 51% of small businesses are 10 years old or less, and 32% of small businesses are 5 years old or less. Those are some sobering statistics.