The original intention of safety slogans was to remind people about safety. Unfortunately, the typical slogan generalizes instead of informs. There’s no actionable message. As signs proliferate, management often gets a false sense of security. Consequently, safety training wanes. That is, the slogans tend to substitute for substantive training. And slogans everywhere leads to worker perception that safety is already taken care of.
Assess how much actionable safety information workers are receiving, and make sure the use of slogans is proportionate to that