From Compliance to Commitment: Building a Safety Culture Workers Actually Believe
Safety rules only work when workers believe in them. Learn how to build real engagement, increase participation, leverage digital tools, and create a safety culture that drives measurable reductions in incidents—not just compliance.
Getting workers to follow safety rules is one thing. Getting them to care is another. This webinar goes beyond the checklist to explore what it really takes to move your safety program from something people tolerate to something they champion — and what happens to your incident rates when they do.
You'll learn:
Why workers tune out safety programs — and the root causes most organizations overlook
Engagement techniques that have actually worked in the field, not just in theory
How digital tools can reinforce participation and make it easier for frontline workers to stay involved
What real buy-in looks like — and how to measure it
Perfect for: Safety managers, EHS directors, operations leaders, and anyone responsible for building or improving safety culture across a workforce.
Speakers
Jeff Costlow
Director of Energy Solutions
Novara
Jeff Costlow brings 16 years of hands-on experience in safety and workforce training across oil, gas, and mining — including 8 years focused specifically on building and running training programs. He's known for developing safety cultures that actually stick: practical, people-centered approaches that improve performance at the frontline, not just on paper. His background spans behavioral safety, leadership coaching, regulatory compliance, and frontline workforce development. Jeff now serves as Director of Energy Solutions at Novara, where he helps organizations move beyond compliance-driven training toward programs that drive real operational outcomes.