Jordan Lawver is the Business Area Director, AR/MR/VR at Trimble Inc. He has led the product management and marketing activities for Trimble Building's mixed-reality product portfolio for the last four years, including tools such as Trimble Connect for HoloLens and Trimble XR10 with HoloLens 2. Prior to his work in mixed reality, Jordan completed Trimble's Rotational Leadership Development program, worked on NASA's Mars Rover and LRO programs, and received engineering degrees in Computer Vision, Photogrammetry, and Surveying from The Ohio State University.