To introduce additional information about the firm's task and decorative line and capabilities to distributors, specifiers, and consumers, Garden City, N.Y.-based WAC Lighting has relaunched its website with a new facelift and expanded functionality. WAC Lighting is a cutting edge responsible manufacturer and designer of track, recessed, undercabinet, monorail, and decorative lighting.
"We have redesigned our website to become more interactive for customers," explains General Manager/VP James McMahan. "In addition to the new look, we have enhanced the site with new features and easy to use options. We are constantly upgrading the site and welcome feedback from customers."
The home page has been upgraded with new bold graphics and a contemporary look. The firm's responsible lighting pages have been refreshed with new copy and images. All catalogs have been transformed from standard pdf files to easy-to-use page-turning flipbook files. To make the site more interactive, WAC has developed a new video page that features demonstrations on the latest LED and OLED products, as well as other designs.
