The Zigbee Alliance Rebrands as Connectivity Standards Alliance

The Zigbee Alliance, an organization of hundreds of companies creating, maintaining, and delivering open global standards for the Internet of Things (IoT), has announced its organizational rebrand to the Connectivity Standards Alliance (CSA). The organization announced a second brand, Matter, formerly known to the industry as Project Connected Home over IP (CHIP), the future of reliable connectivity. The newly developed Matter mark will serve as a seal of approval, assuring that any object built on this standard is reliable by nature, secure by design, and compatible at scale. The Alliance will continue to develop Zigbee technology and will retain the Zigbee technology brand.

With nearly 20 years operating as a global, open standards organization, the Alliance has continued to expand in scale, scope, and impact. From the Alliance’s founding technology, Zigbee, to its most recent IP-based standard, Matter, the Alliance has been on a mission to simplify and harmonize the IoT. Matter joins the Alliance’s growing portfolio of leading connectivity standards, including specialized protocols like Smart Energy, Green Power, rf4ce, and others. The Alliance’s technologies are built on solid foundations: openness principles, a common data model, and the expertise of member companies from across the industry. With this, the Alliance is elevating its brand identity to better align with this role in shaping the future of the IoT by creating worldwide standards that impact the market.

For more information, visit www.csa-iot.org and www.buildwithmatter.com.