Nora Lighting, based in Commerce, Calif., recently appointed two new commercial sales rep firms in the southeast region. Magic City Group, based in Birmingham, Ala., will oversee Nora commercial sales throughout northern Alabama, while Palmetto Lighting Solutions will represent the company in South Carolina from its headquarters in Greenville, S.C.
Magic City Group was founded in 2014, and Nora sales will be overseen by agency principals Jed Martin and Bryan McGuffrey. Palmetto Lighting Solutions (formerly The Lighting Source) has more than 30 years of lighting sales experience, with additional branches in Columbia, S.C., and Charleston, S.C. Founder Tim Ryan will direct Nora commercial sales.
“Both Magic City and Palmetto Lighting are well-established commercial sales firms in the Southeast with many years of experience and valuable customer relationships,” says Nora CEO and President Fred Farzan. “They can provide the technical knowledge, design resources, and personalized customer service that we at Nora value. Both firms have worked extensively with lighting designers, contractors, distributors, and public agencies to create cost- and energy-efficient lighting installations with a focus on sustainability."
