Three Tips to Recruit the Next Wave of Workers

With the skilled worker shortage looming in the construction industry, The UP Companies (UPCO) is taking action to bring new employees on board. Here are three ways the company and a construction industry association are promoting careers in the trades.

Create a music video.UPCO partnered with Howard “Chingy” Bailey Jr., a hip-hop recording artist, to produce a parody song based on “Old Town Road.” The company, which has three different business units, was looking for a new and fun way to reach out to community members about job openings. Michael B. Kennedy, Jr., president of UPCO, wrote the lyrics to the song and recorded the video with Chingy and Cornelius Banks, a Square UP employee.