Navigating Economic Uncertainty in the Power Industry

At PowerTest26, held the first week of March in Nashville and hosted by NETA (the InterNational Electrical Testing Association), EC&M Editor-in-Chief Ellen Parson tracked down Dan Shaffer for a quick interview after he presented the keynote address to a packed opening session on “Driving Growth Through Insight and Knowledge.” Shaffer, an investment advisor, trader, business owner, and former guest contributor on the Fox Business Network, educated the group about navigating economic uncertainty and identifying growth opportunities in the electrical industry. Drawing on more than four decades of experience in financial strategy and market behavior, Shaffer explained why the electrical power sector remains resilient — even during economic downturns — because demand for electricity continues to grow with expanding electrification, data centers, and AI infrastructure. He also emphasized the importance of focusing on factors businesses can control, such as employee development, customer relationships, and clear communication, rather than external pressures like tariffs, supply chain issues, or rising material prices. This conversation highlights how understanding long-term economic patterns, maintaining a positive and disciplined attitude, and staying focused on controllable variables can help organizations strengthen performance and plan confidently for the future.